Strategic Military Marketing that's got your 6!
Military BioSketch
Sr. Director Marketing & Communications, Program Executive Office Soldier - PAO Program
As the Senior Director of Marketing & Communications for the Public Affairs Program at PEO Soldier, I lead strategic communication efforts to enhance awareness and understanding of our mission to equip and support U.S. Soldiers with cutting-edge technology and gear. I oversee marketing initiatives, public affairs campaigns, and stakeholder engagement strategies to effectively communicate our advancements while ensuring alignment with the Army’s broader messaging objectives. Leveraging my expertise in military marketing, I implement innovative branding, digital outreach, and media relations strategies to highlight the impact of PEO Soldier’s initiatives on operational effectiveness and Soldier readiness.
PAO Marketing & Communications Specialist, Civil Air Patrol
I currently serve with the Civil Air Patrol as a Marketing & Communications Specialist, where I contribute to building community awareness, managing communications, and promoting the CAP's mission through strategic marketing initiatives. Now that I have completed 20 years of active-duty military service, I believe giving back to the community and volunteering is essential. Working with the CAP allows me to make a positive impact by supporting an organization committed to developing youth, fostering aerospace education, and assisting with emergency services.
Former Positions
NGB Marketing NCOIC
As the Marketing NCOIC for NGB, I was responsible for leading the Guard’s marketing strategies, branding, multimedia, and social media initiatives. I spearheaded national and state campaigns designed to elevate brand awareness across diverse audiences, effectively merging military tradition with modern marketing practices. I played a critical role in a working group tasked with revising NGR 601-1, ensuring regulatory alignment with current recruitment and retention efforts. Additionally, I planned and led national sustainment training sessions and guest spoke at multiple regional sustainment trainings, educating over 500 Marketing NCOs and OICs. I also re-wrote the National Marketing Plan, which was used by all 54 States and Territories. Throughout my tenure, I brought a culture of innovation to ARNG marketing, bridging the gap between legacy military protocols and contemporary marketing strategies.
State Marketing NCO
The foundation of my success as an MNCO was built at the grassroots level as a State MNCO, where I introduced innovative social media strategies that elevated the State’s marketing efforts. I forged strategic partnerships with Kroenke Sports, collaborating with the Denver Nuggets, Colorado Avalanche, Rapids, and Mammoth, as well as prominent universities like CU Boulder and CSU Rams, which significantly boosted our sports marketing initiatives. This was also where I first honed my skills in negotiating contracts, consistently securing favorable terms for the National Guard. Through this role, I developed robust expertise in digital, social media, and out-of-home marketing, increasing brand awareness and generating valuable leads. My experience at the State level laid the groundwork for the innovative marketing strategies I continue to implement today.
SRSC NCOIC
As the SRSC NCOIC, I had the opportunity to lead both uniformed and civilian teams in designing, producing, and fielding impactful marketing tools to support the ARNG’s end-strength mission at the national and state levels. I oversaw the development of creative assets, including graphic design, print production, photography, video and radio production, and the management of the digital repository. I also served as the final reviewing authority for all creatives and storyboards, ensuring they aligned with the Guard's mission and objectives. Additionally, I was responsible for interviewing and hiring ADOS Soldiers to support our initiatives. This position allowed me to directly influence and shape the marketing efforts that drove recruitment success across the Guard.
PEC MNCO Instructor
As an instructor at the PEC for the MNCO course, I was able to channel my passion for marketing into ensuring every MNCO received the highest level of instruction and guidance. I was deeply committed to providing rigorous, hands-on training on marketing practices and strategy, equipping each participant with the tools and knowledge needed to excel in their roles. My goal was not only to teach but to inspire MNCOs to innovate and lead within their States, arming them with an arsenal of marketing techniques to build strong campaigns and elevate the Army National Guard’s brand.
PEC MNCO Course Working Groups
In collaboration with a working group of 10 professional MNCOs and 4 contractors, I participated in two working groups where we conducted a comprehensive audit of the Army National Guard's MNCO Course curriculum, identifying outdated material that no longer aligned with modern consumer behaviors and industry trends. This effort led to a complete redesign of the course, resulting in a curriculum that provided MNCOs with the most current marketing knowledge and strategies. We introduced more comprehensive classes on marketing plan development, social media strategies, market analysis, and ROI/KPI tracking, ensuring a more knowledgeable and effective marketing force. My passion for marketing fueled this initiative, as I was dedicated to ensuring that all future MNCOs received the most up-to-date training, empowering them to navigate and succeed in the ever-evolving marketing landscape.
NGR 601-1 Working Group
I had the privilege of being part of a 10-Soldier working group tasked with rewriting National Guard Regulation 601-1, a significant responsibility that underscored the importance of our collective efforts in shaping the future of Army Soldiers in the ARNG. My personal responsibility involved updating Chapter 2 (Marketing NCO), Chapter 7, and Chapter 9, which required meticulous attention to detail and a deep understanding of the evolving marketing landscape. Being involved in this rewrite was an immense honor. It provided me the opportunity to contribute to positive change within the organization, ensuring that the regulations reflect current practices and empower MNCOs to effectively fulfill their roles. Knowing that my work would have a lasting impact on the future of our Soldiers was both a profound responsibility and a motivating force in my efforts.